Lead Qualification — BANT Framework
What makes a lead Hot, Warm, or Cold in Dubai RE
B
Budget
Can they afford it? Cash or mortgage? Pre-approval? AED min/max. Golden Visa threshold = AED 2M+.
Fields: budget_min, budget_max, payment_type
A
Authority
Who signs the SPA? Both spouses? Company signatory? Sole decision maker?
Fields: decision_maker, authority_type
N
Need
End-use or investment? Property type, beds, community, off-plan vs. ready. Rental yield expectations?
Fields: purpose, property_type, areas[]
T
Timeline
Buying now, 1–3 months, 6+ months? Off-plan acceptable? Lease end date? Currently in Dubai?
Fields: timeline, in_dubai, lease_end
🔴 Hot Lead Signals
Multiple portal views (3+)
Cash buyer confirmed
Currently in Dubai or arriving <30 days
Asked about ROI / rental yield
Referral from existing client
🟠 Warm Lead Signals
Timeline 1–3 months, budget confirmed
Inquired about same property 2+ times
Mortgage pre-approval in progress
Viewing confirmed but not yet done
Decision involves spouse — one confirmed
🔵 Cold Lead — Nurture
Timeline 6+ months, no firm budget
No response after 3 attempts in 72h → UNRESPONSIVE
Just exploring, not ready to commit
Budget significantly below available options
Action: Enroll in drip → 30d / 60d / 90d touchpoints